The JOURNAL

If you’re launching a skincare brand, you’ve probably already invested heavily in formulation. Chemists, testing, tweaks, more testing. Your product might genuinely make someone look like they bathed in the fountain of youth. And then margins disappear. Not because of ingredients.Because of packaging decisions that felt harmless at the time. This is where cost actually […]

Pro age beauty branding reframes ageing as confidence rather than something to fix. Most beauty branding still treats aging like a crisis. Fix this. Reverse that. Turn back time before it’s too late. But the brands that convert at a premium don’t play that game. They don’t sell empowerment. They don’t sell desirability. They don’t […]

(And no, it’s not about picking a fancier font) Your product is brilliant. Your passion is infectious. But your packaging… well, let’s just say it’s not doing you any favours. You can’t hide behind the shelf whispering, “psst… mine’s better,” to someone in yoga pants, half-distracted, comparing labels while scrolling on their phone. You can’t […]

Imagine this: You walk into an old petrol station off the highway, the kind that’s seen better days. The shelves are dusty, the snack selection is, well, questionable, and the cashier behind the counter is eyeing you with mild disdain as you load up on not one, not two, but three bags of Flamin’ Hot […]

How to Ensure Your Design Process Goes Off Without a Hitch Want your design process to be as smooth as a well-oiled machine? Start with a solid foundation: finished copy. That’s right—every word, claim, and legal requirement (yes, those pesky barcodes, recycling symbols, and country-specific must-haves). Think of it this way: a designer without copy […]