Premium packaging makes customers expect a higher price — and be more than willing to pay it.
I design every package using deep consumer research, category-specific insight, and an obsessive understanding of how your buyers make decisions.
Here’s how it translates in the real world:
I’m the designer behind Studio Stoked — the one on your screen with messy hair, smudged glasses, and a cat in the background — with a very sharp eye for what sells.
For 15 years, I’ve partnered with founders to create CPG packaging that does more than “look pretty.”
“Pretty” doesn’t stand the test of time on the shelf.
Strategy, precision, and intention do.
My approach is shaped by the methodical work at my family’s Croatian olive grove, where every October we still harvest each olive by hand. It’s where I learned that some things are worth doing carefully, patiently, with real expertise.
That’s how I design.
If you’re building something sustainable, cruelty-free, better-for-the-world, or beautifully different, I’d love to hear about it.