Before Design.
You quit your job, remortgaged something, and started having feelings about lid torque.
That's not entrepreneurship.
That's a specific kind of brain.
I work with that brain exclusively. The packaging has to be beautiful AND it has to sell. Most designers give you one. I don't accept that tradeoff.
One studio.
One client at a time.
Designing packaging for CPG brands
globally since 2009.
Here's what that looks like in practice:
the approach
Strategy.
The weight. The texture. The finish.
The restraint.
I design with sustainable packaging materials that elevate your entire product experience:
- Textured and specialty papers
- Soft-touch and matte finishes
- Embossing and debossing
- Velvet laminations and specialty inks
CPG Packaging Design That Works on Shelf and Online
At Studio Stoked, premium perception lives alongside sustainability.
Not to brag, buT.....
"She truly listened to my vision, asked thoughtful questions, and then elevated it beyond what I could have imagined. Every element felt intentional, elegant, and perfectly aligned with the personality of the brand."
Natt, the winston co.
Pet treat brand. Packaging designed to match a $30 price point. It worked.
Meet
I'm a brand and packaging designer. I grew up in Australia, live in Zadar, Croatia now, and have a kid who negotiates snack terms during client calls.
I design for CPG founders whose products are genuinely good and whose packaging hasn't caught up yet. If you've ever stood in the supermarket aisle feeling quietly betrayed by your own shelf placement — hi, yes, that's my department.
What I actually do. Brand strategy and packaging design for anything you can eat, drink, swallow in capsule form, or smear hopefully on your face.
I've been doing this 17 years. I work globally. I am not an agency. There is no junior designer quietly redoing my work in a basement. It's just me, which is either reassuring or alarming depending on your deadline.
the CPG Packaging Designer Behind Studio Stoked
Marta Custic
"She asked the hard questions that unearthed the heart and soul of my brand in ways I hadn't even articulated yet. She never imposed her own vision, she amplified mine, making it bolder, more vibrant, and full of life. When I handed it to my web team, they raved about how seamless and inspiring it was to build from.
My brand no longer blends into the sea of sameness. I'd recommend her in a heartbeat."
Nadya, medusa pelvic and wellbeing
what clients say
