Before Design.
You quit your job, remortgaged something, and now you have feelings about lid torque. Strong ones. You've explained them to someone at a party.
That's the brain I work with. Exclusively.
Packaging has to be beautiful and it has to sell. Most studios are good at one and quietly hope you won't notice which.
One studio. One client at a time. CPG packaging, globally, since 2009.
Here's what that looks like in practice.
the approach
Strategy.
Everyone plans for the shelf. Then it turns up on a kitchen bench and she finds out what you actually spent. The weight of it, the texture, whether the finish explains the price or quietly contradicts it.
Nobody's going to tell you it felt cheap, obviously. They'll just put it back and buy the other one and you'll never find out why.
CPG Packaging Design That Works on Shelf and Online
At Studio Stoked, premium perception lives alongside sustainability.
Meet
I work with CPG founders whose product is genuinely good and whose packaging hasn't caught up. If you've ever stood in an aisle feeling quietly betrayed by your own shelf placement, that's the department.
Brand strategy and packaging for anything you can eat, drink, swallow in capsule form, or smear hopefully on your face. Seventeen years, globally.
I'm not an agency. There's no junior redoing my work in a basement. It's just me, which is fine unless you're in a hurry.
the CPG Packaging Designer Behind Studio Stoked
Marta Custic
I'm a brand and packaging designer. Grew up in Australia, live in Zadar, and have a child who opens snack negotiations mid client call.
Not to brag, buT.....
"She truly listened to my vision, asked thoughtful questions, and then elevated it beyond what I could have imagined. Every element felt intentional, elegant, and perfectly aligned with the personality of the brand."
Natt, the winston co.
Pet treat brand. Packaging designed to match a $30 price point. It worked.
"She asked the hard questions that unearthed the heart and soul of my brand in ways I hadn't even articulated yet. She never imposed her own vision, she amplified mine, making it bolder, more vibrant, and full of life. When I handed it to my web team, they raved about how seamless and inspiring it was to build from.
My brand no longer blends into the sea of sameness. I'd recommend her in a heartbeat."
Nadya, medusa pelvic and wellbeing
what clients say
