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Frequently asked questions

What does a CPG packaging designer actually do?

 A good one starts with strategy, not aesthetics. Who is buying this, why, and what the packaging needs to communicate before a word is read. If your last designer's first question was "what colours do you like," that's your answer.

How much does CPG packaging design cost?

Studio Stoked projects start at $9,000 USD for one SKU. Covers strategy, design, revisions, print-ready files, brand guidelines, and print management. Cheaper options exist and usually cost more in the long run. Full breakdown →

How long does a CPG packaging project take?

Six to eight weeks from strategy to print-ready files. Rushing it is how you end up doing it twice.

Do I need brand strategy before packaging design?

Yes. Packaging without strategy is decoration. Here's why →

Do you work internationally?

Yes. I'm an Aussie, designing globally from Croatia. Clients across Australia, the US, the UK, and Europe. Physical proofs shipped or digital proofs for approval before anything runs.

What types of CPG brands do you work with?

Food, beverage, skincare, wellness, supplements, pet. Founders who are pre-launch or early-stage with a product that works and packaging that doesn't match it yet.
See the portfolio →

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