AN AGENCY
You work with me and me alone.
No juniors, no hand-offs, no contractors.
And that’s exactly why this works.
At Studio Stoked, you get my 15 years of CPG design experience, my strategic packaging insight, and cameos from my cat on every Zoom call.
(Last one’s non-negotiable.)
I spend my time creating luxurious, sustainable, strategic-as-hell packaging. I’d love to do the same for your brand.
This is not
Full-Service CPG Packaging Design
This is the work I’m known for: from-scratch packaging that elevates your product, builds your brand, and positions you for premium pricing.
This isn't a logo slapped on a box. This service is brand identity embedded into packaging, giving you a shelf-ready system that works now, scales for future SKUs or line extensions, and is distinctively yours.
The Signature Service
What's Included in Your CPG Packaging Project
- Full brand strategy with a unique brand identity and custom logo
- Shelf-ready packaging that elevates your product and stands out in its category
- Supplier-ready files and support, handled personally by me
How the CPG Packaging Design Process Works
- I work closely with you to understand your product, category, and buyers. Every design decision is deliberate, research-backed, and focused on creating a premium perception.
- Typical projects take ~2 months — because we’re doing it right.
Investment: Starting at $9,000 USD (scope and complexity drive the final number)
Some of my favorite projects show how strategic, high-end packaging drives measurable results:
CPG Packaging Design Results
If you’re curious about what actually justifies premium packaging, I’ve written more about it here.
Shelf Shock
Put your finger down if you've ever asked literally everyone except an expert what they think of your packaging.
Put your finger down if your husband said it looked great.
(He was not going to say anything else. He likes sleeping indoors.)
Put your finger down if you posted a poll on Instagram.
(648 votes. 400 of them are other founders who also have no idea. The rest are your mum and some bots.)
Put your finger down if you showed it to your dog.
(To be fair, your dog has better instincts than most focus groups. Still not enough.)
Put your finger down if you changed the font three times based on this feedback and something still feels off.
(Because the problem was never the font.)
Put your finger down if you have no idea what your packaging looks like sitting next to your competitors on an actual shelf.
(This one stings a bit. That's the point.)
THE PACKAGING AUDIt
Here's what none of them could tell you. Whether your hierarchy is wrong. Whether your packaging is doing three jobs and landing none of them. Whether you're losing the shelf fight in the first three seconds. Whether your customer can even tell what's inside.
That's not their fault. It's just not what they know.
That's what Shelf Shock is. One hour. Fresh eyes. 17 years of knowing exactly where to look. You get a PDF the next day with what's wrong, what to keep, and what to fix first.
What You Get From a Shelf Shock Packaging Audit
- A 60 minute Google Meet call where we get into it properly. Then within 24 hours a PDF lands in your inbox with:
- The diagnosis. What the actual problem is, not a list of everything wrong.
- What's working and what to keep.
- Three prioritised findings in the order you need to fix them.
- A shelf test. Your packaging lined up against two or three competitors, one sentence on each, who wins and why.
- Who is actually buying this versus who you think is buying this.
- The customer journey. Where the thread breaks across every touchpoint from website to shelf to repeat purchase.
- Three next steps in sequence so you know exactly where to start.
- It's not a strategy document. It's a clear-eyed assessment from someone who has no reason to be nice about it and 17 years of reasons to know what she's talking about.
- You're pre-launch and something feels off
- You're on shelf and it's not moving
- You've been asking your followers and getting nowhere
$400 USD.
Paid upfront.
How it works:
- Fill out the ontact form
- I review it and get back to you within 24 hours with a link to a questionarre
- If it's a good fit I'll send a payment link and we'll lock in a time
- Call happens, PDF lands in your inbox the next day
Other Branding Services
The smaller-but-mighty offerings I take on by request.
Brand Identity for Service Providers:
Complete visual identity, logo suite, and custom launch assets
Ongoing Brand Support:
reserved for past clients): Maintain and evolve your packaging after launch
Design Sprint:
Fast-turn creative for urgent campaigns, assets, or launches
Packaging Cleanup:
Refine labels and systems for better shelf presence
Brand Refresh:
Update your visual identity and packaging without a full rebrand
Brand Audit:
Pinpoint gaps and opportunities to maximize your brand’s impact
If brand designers were superheroes, Marta at Studio Stoked would be Professor X—because somehow, she read my mind, unlocked the deepest corners of my brand’s soul, and turned my wildest, most chaotic ideas into a visual masterpiece.
I came to her with a vague dream, a few Pinterest boards, and a concerning amount of caffeine, and she came back with a brand identity that felt like it had been living in my heart all along. She just gets it. Her relatability makes the process fun (seriously, she's the kind of person you want to grab coffee with), but don’t let that fool you—she’s a branding wizard. She saw things I didn’t even know I wanted and brought them to life in a way that makes me feel like my business finally has a soul of its own.
If you're looking for someone to translate your vision into something magical, stop searching. Marta is it. 10/10. Would let her read my mind again.
Frequently asked questions
What does a CPG packaging designer actually do?
A good one starts with strategy, not aesthetics. Who is buying this, why, and what the packaging needs to communicate before a word is read. If your last designer's first question was "what colours do you like," that's your answer.
How much does CPG packaging design cost?
Studio Stoked projects start at $9,000 USD for one SKU. Covers strategy, design, revisions, print-ready files, brand guidelines, and print management. Cheaper options exist and usually cost more in the long run. Full breakdown →
How long does a CPG packaging project take?
Six to eight weeks from strategy to print-ready files. Rushing it is how you end up doing it twice.
Do I need brand strategy before packaging design?
Yes. Packaging without strategy is decoration. Here's why →
Do you work internationally?
Yes. I'm an Aussie, designing globally from Croatia. Clients across Australia, the US, the UK, and Europe. Physical proofs shipped or digital proofs for approval before anything runs.
What types of CPG brands do you work with?
Food, beverage, skincare, wellness, supplements, pet. Founders who are pre-launch or early-stage with a product that works and packaging that doesn't match it yet.
See the portfolio →
