AN AGENCY
You work with me. That's the whole list.
No juniors, no hand-offs, no contractors, no account manager translating what you said into what I heard. Just the person who does the work, doing it.
You get seventeen years of CPG design, the strategy that comes before it, and a cat on every Zoom whether either of us wants it.
I make packaging that's luxurious, sustainable and strategic to the point of being annoying about it. Projects start at $9,000.
This is not
Full-Service CPG Packaging Design
This is the work I'm known for. Packaging built from nothing, so the product looks like what you're charging for it.
Not a logo dropped onto a box. The brand identity lives inside the packaging, which means it holds together when you add the second flavour, and the fourth, and the one you haven't thought of yet.
Shelf ready. Yours specifically. Nobody else's, including the studio that did the brand you keep sending me screenshots of.
The Signature Service
What's Included in Your CPG Packaging Project
Brand strategy. A live two-hour session where I get everything out of your head and onto a page: who this is for, what she's actually buying, why she'd pay your number over the cheaper one on the same shelf. I record it, then turn it into a written strategy and a visual direction brief. That document is what every design decision gets checked against, which is why the packaging doesn't drift into whatever looked good that week. Nothing gets drawn until this is signed off.
Brand identity and custom logo, built from the strategy rather than from a mood board.
Shelf-ready packaging that stands out in its category and holds up in the hand, not just in a render.
Supplier-ready files and print support, handled by me. I talk to your printer directly.
cpg packaging
how the cpg packaging design process works.
Some of my favorite projects show how strategic, high-end packaging drives measurable results:
CPG Packaging Design Results
If you’re curious about what actually justifies premium packaging, I’ve written more about it here.
Other Branding Services
The smaller-but-mighty offerings I take on by request.
Brand Identity for Service Providers:
Complete visual identity, logo suite, and custom launch assets
Ongoing Brand Support:
reserved for past clients): Maintain and evolve your packaging after launch
Design Sprint:
Fast-turn creative for urgent campaigns, assets, or launches
Packaging Cleanup:
Refine labels and systems for better shelf presence
Brand Refresh:
Update your visual identity and packaging without a full rebrand
Brand Audit:
Pinpoint gaps and opportunities to maximize your brand’s impact
If brand designers were superheroes, Marta at Studio Stoked would be Professor X—because somehow, she read my mind, unlocked the deepest corners of my brand’s soul, and turned my wildest, most chaotic ideas into a visual masterpiece.
I came to her with a vague dream, a few Pinterest boards, and a concerning amount of caffeine, and she came back with a brand identity that felt like it had been living in my heart all along. She just gets it. Her relatability makes the process fun (seriously, she's the kind of person you want to grab coffee with), but don’t let that fool you—she’s a branding wizard. She saw things I didn’t even know I wanted and brought them to life in a way that makes me feel like my business finally has a soul of its own.
If you're looking for someone to translate your vision into something magical, stop searching. Marta is it. 10/10. Would let her read my mind again.
Frequently asked questions
What does a CPG packaging designer actually do?
A good one starts with strategy, not aesthetics. Who is buying this, why, and what the packaging needs to communicate before a word is read. If your last designer's first question was "what colours do you like," that's your answer.
How much does CPG packaging design cost?
Studio Stoked projects start at $9,000 USD for one SKU. Covers strategy, design, revisions, print-ready files, brand guidelines, and print management. Cheaper options exist and usually cost more in the long run. Full breakdown →
How long does a CPG packaging project take?
Six to eight weeks from strategy to print-ready files. Rushing it is how you end up doing it twice.
Do I need brand strategy before packaging design?
Yes. Packaging without strategy is decoration. Here's why →
Do you work internationally?
Yes. I'm an Aussie, designing globally from Croatia. Clients across Australia, the US, the UK, and Europe. Physical proofs shipped or digital proofs for approval before anything runs.
What types of CPG brands do you work with?
Food, beverage, skincare, wellness, supplements, pet. Founders who are pre-launch or early-stage with a product that works and packaging that doesn't match it yet.
See the portfolio →
