Packaging Design Case Studies
Seventeen years doing this. Food and drink, beauty, pet brands, wineries. Suspiciously, these are also the exact things I end up buying.
I know the tricks. I know why a jar looks expensive, why a label makes you trust a stranger's tea, why one pouch gets left on the shelf and another gets carried to the till like it owes you money. I use every one of those tricks on purpose. And then I still fall for them, in my own kitchen, with my own money.
Strategy first, design second. One founder at a time. If it can win over someone who builds this stuff for a living, it can win over everyone else too."
Winston & Co.
INDUSTRY
SERVICE
The nicest thing in your pantry. Not for you.
Positioned premium dog treats from hidden rewards to luxury rituals, creating packaging so beautiful you'll want to leave it out as kitchen decor.
Pets
New York, USA
Brand strategy
Brand identity & Packaging
Featured in Packaging of the World
CAJANKA
INDUSTRY
SERVICE
A moment for yourself.
Čajanka arrived with a Canva logo and a product worth far more than it looked. A Croatian tea brand with hundreds of thoughtfully sourced varieties, genuine quality, and nowhere near enough visual presence to prove it.
Food and Drink
Croatia
Brand strategy
Brand identity and packaging.
Perliano
INDUSTRY
SERVICE
Premium olive oil packaging isn’t about heritage logos or ancient groves , it’s about communicating purity, craft, and confidence through design.
Perliano’s new identity gives this family blend a place in modern kitchens and boutique shelves, a quiet statement piece that feels as good as it tastes.
Food, Olive oil
Croatia
Brand strategy & positioning
Brand identity
Label design
"I have worked with a few designers over the years, and without a doubt Marta is the most understanding, creative, and passionate designer I have ever worked with. Simply put Marta is AMAZING!!!"
— johan cozien, the fitting out podcast
You are the starting point in visualing what we've been dreaming of.
- lapkat dental clinic
