This wasn't about slapping a pretty logo on business cards. This was about building a brand that feels like the hug every new mother desperately needs.
The positioning shift: From "another sleep consultant" to "the village every mother wishes she had"
The slogan that changed everything: "Where You Bloom Matters" - because let's be real, you can't bloom in isolation, judgment, or the endless scroll of perfect Pinterest nurseries.
The deeper truth: "It takes the right village" - expanding on that nurture-over-nature messaging that hits every overwhelmed mother right in the feels

That beautiful blooming 'V' icon? Pure intentional magic. Combined with colours that feel like a warm embrace and typography that whispers "you're safe here," every touchpoint reinforces the same message: this is where mothers bloom.
No sterile clinic vibes. No intimidating expert-from-on-high energy. Just warm, professional authority that says "I've got you."

Now she's opened her physical space, and it's become exactly what every first-time mother dreams of finding. The place where you can show up exhausted, covered in spit-up, questioning everything, and leave feeling like maybe you've got this after all.

What I delivered:

Strategic brand foundation that positions her as the village leader, not just another consultant
Logo variations and that blooming 'V' icon that instantly communicates growth and community
Complete brand system: print, billboards, merch, social templates that all whisper "you belong here"
Messaging that speaks to the isolation every new mother feels.

What makes your branding services different?
The 1-on-1 approach. No passing off to team members or junior designers. You work directly with me from strategy to final file handover. I'm not running a design factory; I'm crafting your brand story personally. After 15+ years in branding, I've learnt that the magic happens in those deep conversations where we uncover what makes you special, not in templated processes or assembly-line design.

What's included in a typical brand identity project?
Everything you need to show up confidently. We start with a 2-hour brand strategy session to discover who you are, who you serve, and how to attract your people. From there, you get mood boards and creative direction, a complete logo family, colour palette and typography system, plus all the brand assets you actually need. Business cards, social media templates, thank you cards, email templates, even billboards if that's your thing. Plus brand guidelines and ongoing support after launch because your questions don't stop when the files are delivered.

Do you design for other types of service providers?
With over 15 years of branding experience, I've worked with everyone. Realtors, roofers, pelvic health specialists, speech therapists, trauma therapists, you name it. The industry doesn't matter; what matters is really talking to clients and uncovering what makes them special. That's what makes a project successful, whether you're selling houses or healing people.

How much does branding cost?
Brand identity investments start at $4,500 USD and vary based on the collateral needed. This isn't just logo design. It's a complete brand system that positions you as the premium choice in your market. Think of it as the foundation that supports everything else you'll ever create for your business.