The JOURNAL
A DIY Canva logo is kinda like a homemade pizza.
Push the problem you're fixing, not the product you're selling.
Brand perception is everything. Are you paying for the hype?
You know that moment when someone says, “Let’s make pizza at home!” and your first thought is Eww, David? Seriously, why? Every time, it ends up costing more than delivery, tastes like disappointment, and your kitchen looks like a scene from a natural disaster movie. And then, when the smoke clears, you realize the harsh […]
Let’s talk about cults, baby. No, not the creepy basement kind with matching robes and suspicious Kool-Aid. We’re talking about the kind where people camp outside stores for days just to buy a water bottle. (Looking at you, Stanley Cup warriors.) The Cult Brand Phenomenon Ever wonder why people tattoo the Apple logo on their […]
Are you sabotaging your brand without even knowing it? From inconsistent visuals to chasing every trend, most brands are guilty of these common mistakes. Don’t worry—we’ve got the tough love (and solutions) you need to fix your branding and finally stand out. Ready for a reality check?
Let’s be real: I don’t know the first thing about trauma therapy, speech therapy, or roofing (I’m not even sure what tools roofers use — a hammer? Shovel? 🤔). And here’s the kicker: I don’t need to. My expertise isn’t in knowing how to guide someone through emotional healing, help them find their voice, or […]
Imagine this: You walk into an old petrol station off the highway, the kind that’s seen better days. The shelves are dusty, the snack selection is, well, questionable, and the cashier behind the counter is eyeing you with mild disdain as you load up on not one, not two, but three bags of Flamin’ Hot […]
So, I’m kicking off something new here—welcome to Tip Tuesday. But honestly, is it really Tuesday? Yesterday felt like a Tuesday, and the day before that felt like one too. Maybe it’s just me, or maybe I’m just impatient for school to start again. Forget the Sales Pitch: Focus on Solving Problems Here’s a little […]
How to Ensure Your Design Process Goes Off Without a Hitch Want your design process to be as smooth as a well-oiled machine? Start with a solid foundation: finished copy. That’s right—every word, claim, and legal requirement (yes, those pesky barcodes, recycling symbols, and country-specific must-haves). Think of it this way: a designer without copy […]
I’m Marta.
Deeply sarcastic, often seen stroking a cat, and always overdelivering.
Learn More About Me Here
EXPERT BRAND DESIGNER
So if you want a designer that wipes their hands clean the second the project’s over, then I’m not your girl. Because design is more than just a paycheck for me.
I’ve been working in the design industry since 2009, and I really, truly care about both the brand AND the businesses I work with.
So yes, you will be getting DMs from me if you’re using your brand deck incorrectly.
And no, you won’t be able to get rid of me.
I’ll be liking every single social media post, waving my digital pom poms every time you make a cringe reel, and most importantly, on call to liaise with web designers and printers when you truly need an expert in your pocket.
Sound like something you need?
