Marta CUSTIC
I transform brands from "who are you?" to "I would die pay good money for that.”
Brand designer. Reluctant hiker. Professional cat psychic (I wish).
Your brand should feel like you. Bold, human, real.
Most of them look like a stock photo of a woman laughing at a salad, and the salad has more personality.
CPG Packaging Designer
Meet
Custom is the only language I speak.
You're not spending trust fund money on this. You're spending money you earned doing something you'd rather not describe at a party.
So no fluff, no filler, no template with your name dropped into it. And absolutely no branding in a day. A DAY. I've spent longer than a day choosing a font for a jar of honey.
You get something custom, made once, for you. Something people feel before they've worked out why.
Because nobody has ever remembered a brand they didn't feel anything about. They've bought them. Once.
Grunge, pencil sketching, and disappointing dad.
My athletic career peaked with a participation trophy in 1996, which quietly ended my father's Olympic soccer ambitions for me. He took it well on the outside.
So I spent my teens in Doc Martens and smudged eyeliner, drawing to Silverchair, being roughly as pleasant as that sounds.
The drawings were good, as it turned out. Zagreb's Faculty of Graphic Arts, 2009. Dad told everyone. He told people who hadn't asked. He told my dentist.
In 2017 I gave birth to my mini me, and every ounce of pride Dad had ever had in me was reallocated within the week. No hard feelings. I'd have done the same.
I officially started Studio Stoked in 2019. And yes, if you think I'm crazy for starting a business during the terrible twos, you assume my insanity correctly.
These days I'm looking after the wild turtles around my house, which nobody asked me to do, and going on hikes I don't want to go on.
" I cannot be happier with our work together so far. It has been fun, collaborative, considerate and curious. Stoked (pun intended) to see where this all goes."
— mariah, all parts welcome
It's Australian for unreasonably thrilled. Not "happy with the outcome" thrilled. Jump around the kitchen thrilled.
Also easier to say than Čustić, which is CHOO-STICH, since you asked.
I'm not hanging around Bells Beach waiting for a set. I've been in Croatia a long time and the surf here is a rumour. But it's still the only acceptable result. If you open the files and feel fine about it, I've wasted your money.
Why I named her Stoked.
So I don’t do that to you. I refuse to make you write a dissertation on your brand.
Because that’s *my* job.
When we work together, I ask the right questions, dig deep, and keep going until we hit that glorious moment where we lock eyes and go, “OMFG, that’s it.”
It’s a collaboration: your spirit with my skill.
Also included in every service:
- Wine
- Bad jokes
- Swearing in English when I'm annoyed and Croatian when I mean it
Probably the best thing about working with me?
I’ll never send you a long-ass questionnaire.
Other non-important things I demand you know about me.
- I have an Aussie accent that will absolutely derail our discovery call for at least 3 minutes while you try to place it. (North Americans love me.)
- I still know all the words to "Mysterious Girl” by Peter Andre.
- I'm left-handed, which means I smudge everything I write and can't use normal scissors.
- I play bass with the confidence of someone who practiced exactly twice and called it a career
- I’m old enough to have killed many Tamagotchi
- I don’t do TikTok because, well, read that last bullet point again.
“Marta is amazing to work with! She was highly responsive throughout the process and guided us towards a complete brand overhaul that is clean, crisp, and very creatively captures our identity as a community makerspace. I'm excited to continue working with Marta on additional brand work for Asmbly!”
— asmbly makerspace
what I'm known for
MINIMALISM
weekend indulgence
afternoon nap
KNOWN TO SPLURGE ON
FONTS
MY FAVORITE
PLACE TO HOLIDAY
BY THE SEA
ALWAYS ORDER ME A
NEGRONI
ENTIRELY UNDERRATED
leftovers
