Perliano
Information, process, details and more.
Extra Virgin. Extra Intentional.
Perliano isn’t a sixth-generation Tuscan estate.
It’s a new Croatian olive oil brand built by a young founder who’s doing things differently, focused on craft, not clichés.
The brief? Create olive oil branding that feels premium and intentional without pretending to be something it’s not.
No sepia-toned olive groves. No “since 1823” energy.
Just honest, modern design for a new generation of makers who care deeply about quality, and want their packaging to show it.
Most olive oil packaging sits at two extremes:
Old-world nostalgia with scripted fonts and gold crests
Minimalist sterility that disappears on the shelf
Perliano needed a middle ground. The founder wanted to honour tradition while building something fresh. Authenticity without the dust.
We positioned Perliano as modern Mediterranean luxury. A brand that feels grounded, design-led, and quietly confident.
Design Strategy:
Minimal white label with an organic droplet shape inspired by the flow of oil
Gold foil detailing for subtle luxury
Clean sans-serif typography for clarity and trust
Dark glass bottle for UV protection and premium feel
Natural-light photography with linen and olive branches for warmth and texture
The result is olive oil packaging that feels honest, intentional, and export-ready. It’s designed to live on a counter, not hide in a pantry.
Strong shelf presence in both boutique and retail spaces
Higher perceived value supporting premium pricing
A brand story rooted in now, not nostalgia
Design system ready to scale
Client sold out, has raised prices and won awards
What makes premium olive oil packaging different?
Premium packaging design isn’t about adding gold foil and calling it luxury. It’s about positioning. I design packaging that reflects the quality inside the bottle so customers are willing to pay for it. When your label looks intentional, price becomes secondary.
Can you design packaging for export markets?
Yes. I design packaging that meets local and international regulations and still looks beautiful on the shelf. From EU labeling requirements to barcodes and translations, everything is considered from the start.
I already have a logo. Can you just do the label design?
Absolutely. If your logo works, I’ll build a packaging system around it so it feels cohesive and high-end. If it doesn’t, I’ll show you where it’s holding you back and suggest smart updates.
“Can you hear me SCREAMING all the way from the US?! It looks soooooooo gorgeous! I’m OBSESSED".
- NATT, WINSTON & CO.
LET’ MAKE MAGIC
I keep my project list intentionally small so I can pour everything into each design. If something's stirring in your creative mind, let's chat early to make sure we can work together when you're ready.
