Instead of competing in the crowded skincare category, I repositioned LUCE di OLIVA through intentional design choices:
Research Phase: I studied luxury home goods and fashion packaging (think Hermès, not Sephora)
Design Strategy: Created packaging so beautiful you want to pick it up, hold it, keep touching it
Material Selection: Hand-drawn olive illustrations, embossed gold foil, textured papers that beg to be touched

Killed all skincare clichés. No dewy models, no "glow" promises, no before/after energy.
Borrowed from luxury fashion. Think quiet confidence, not beauty counter.
Created tactile experiences. Embossed details and textures that make you believe this can solve everything: your skin, your stress, your entire life.
Copy that speaks to wisdom: "True luxury lies not in what we add, but in what we perfect."

✓ Packaging that feels like a talisman, not just skincare
✓ Visual identity that promises total transformation
✓ Brand positioning that transcends beauty into lifestyle
✓ Design system that makes olive oil feel like liquid gold
Most importantly: I created packaging that makes you believe this simple olive oil can solve not just your skin problems, but somehow make everything in your life better. When you design for hope and desire, logic becomes irrelevant.

What makes luxury skin care packaging different?
Premium pet food packaging design focuses on the human buyer, not the pet. I borrow from luxury consumer goods whilst maintaining functionality for pet products.

What's included in packaging design?
My complete  product packaging includes: brand strategy, structural design, label design, packaging copy, production specifications, and manufacturer coordination.

Do you design other packaging?
Yes, I specialise in CPG packaging design for food and drink, skin care, pets. Each project includes custom strategy and design tailored to your target market.