Information, process, details and more.

The brand identity
service

Step away from Canva. I’ve got this.

Let’s face it—running a business is freaking hard. Sleep? Probably a distant memory. The last thing you need is the headache of DIY-ing a brand from scratch or staring at a logo that practically screams, “I got this for $5.”

You deserve better—better design, better vibes, and a brand that actually works for you. That’s where I come in. I’ll create a professional, psychology-backed brand that says, “I’m legit AF”—without you lifting a finger (except to approve the design, obviously).

Because you’ve got enough on your plate. Let me take this one off it.

WORK WITH ME

Why DIY When You Can Pro?

I get it. Canva’s great for making IG posts, but your brand? It deserves a little more love than drag-and-drop templates. Enter the brand identity, high-impact service that nails the essentials you need to launch (or relaunch) with confidence. Forget stressing over colour schemes and fonts—I’ve got that covered with a custom logo system, perfectly paired colour palette, typography that fits your vibe. You’ll also walk away with a brand style sheet that’ll keep your look consistent, cohesive and cool, along with a brand collateral of your choice . Perfect for service providers who are starting fresh or need a glow-up, without the massive time or cash investment. Build your brand right, from the start.

Just a Logo? Let's Talk.

Think you only need a logo? That’s like showing up to a movie with no snacks. Technically, you’re there—but are you really enjoying it?

A logo’s just the start. A brand is how you show up, sound, and stick in people’s heads. It’s the tone, the visuals, the whole experience.

And real talk? You need more than a cute logo file sitting in your downloads folder. You need social media templates. Post layouts. A look that works everywhere your brand lives—online, offline, and in people’s brains.

We’ll start with strategy, build the visuals, and make sure your brand actually shows up like it means it.


Who’s This For?


You’ve been in the game a minute. You’ve got clients, momentum, receipts. But that Canva logo you whipped up back in the day? Yeah… it’s not hitting like it used to.

This is for the service providers who are growing, evolving, and ready for a brand that matches the work they’re actually doing now.
For the ones feeling overwhelmed by visuals that don’t feel right—and don’t feel like you.
For the ones just getting started, who know branding matters but don’t want to add one more thing to their plate.

No shame here—Canva got you this far (bless it). But now? You’re ready for more.

Let’s build a brand that feels like you on purpose.

BOOK THAT CALL

Your brand doesn’t need to overcomplicate things. You just need the essentials—clear, compelling, and crafted with purpose.

WHAT'S INCLUDED IN YOUR BRAND IDENTITY

01

Pre design:
Brand strategy, creative direction

I’ll bring the coffee, you bring the snacks, and together, we’ll dig deep to uncover what makes your brand uniquely you. No cookie-cutter nonsense here. It’s all about peeling back the layers and nailing down your vision, voice, and vibe.

02

Responsive logo, colour palette,typography pairings, assets.

Your horizontal logo won't shrink into a favicon? No worries. You'll get all the versions you need for both print and web, plus a cheat sheet on pairing your colors and fonts like a pro.

03

So You Get Your Logo Files—Now What?

You’ll also get an easy-to-use style sheet to make sure you never commit a design crime. It’s packed with everything you need—how to use your logo, what files go where, and a simple guide on which fonts and colors to pair together. No more second-guessing or making random design choices. Just a streamlined, cohesive brand that works like a charm.

WHAT TO EXPECT, HOW IT ALL WORKs

discovery call

This is where we hop on a Zoom call and get to know each other. Think of it as a first date, but with less awkwardness and more talk about design. We’ll check if we click and make sure neither of us is a on a most wanted list or teenager still living in their parents' basement. If we click, we go onto the next step.

paperwork and down payment

You’ve checked out the proposal and decided it’s the best thing since sliced bread. Now it’s time for the official stuff: we’ll both sign on the dotted line, and you’ll make a 50% down payment to secure your spot. Once that’s all squared away, we’ll set the date to kick it off.

strategy workshop 

Forget the homework and prep—just show up with your awesome self! I’ll go full Vulcan mind-meld mode to unearth the brand gold hidden in your story.
Who's your freakin' dream customer? How do you make them stop scrolling and say, "Damn, that's me!" with laser-focused messaging.

Moodboards

They say a picture is worth a thousand words, and I’m here to prove it. I’ll whip up a mood board with fonts, colours, images, and references that’ll help you picture your brand in full technicolour. Before you get your brand presentation, you’ll have a clear vision of where we’re heading—no surprise heart attacks here, just excitement as you see your brand come to life!


presentation and tweaks

If I’ve nailed it (and I’m pretty sure I have), get ready for some happy tears—yes, the kind that make you ugly cry with joy because your brand is finally alive and kicking! We’ll go through everything together, and if there are any tiny tweaks needed (and I mean tiny, because we’ve done our homework), we’ll make them to ensure everything is absolutely perfect. Time to bask in the glory of your brand’s debut!

file handover and support

Once the final payment is in, I’ll wrap up your brand’s new look with a metaphorical bow (okay, it’s actually a Google Drive link) that includes all your files and a handy guide on how to use them. And don’t worry, I’m not going to ghost you,I’m always around to help and answer any questions. 

My brain on your brand?

Timeline

In just one month, you'll have the brand of your dreams in your hands.

Availability

Inquire for start dates and all the details. I only take on a one client at a time to keep the quality next-level.

Investment

Before we dive into the numbers, let’s make sure we’re a good fit. We’ll hash out the details and payment info over a call.

thought you'd never ask.