Furrr. The destination for pets and their people.

Your pet isn’t just a pet. They’re your ride-or-die. Your couch hog. The reason you talk in an embarrassing baby voice when you swore you never would. And they deserve better than the same generic kibble and rushed, stress-filled grooming experiences.

And making that happen? That’s where I came in.

From the jump, I built this brand from the ground up—starting with the name. Furrr had to feel effortless, like something you’d say without overthinking it. From there, I carved out the strategy: who they are, who they are for, and why they are doing this in the first place. I defined the messaging, nailed the tone, and crafted slogans and copy that don’t just sound good—they mean something.
 that pets (and their people) can trust, time and time again.

Brand Strategy naming, copy, tone, voice, messaging, slogans
Logo variations with brand guidelines
Brand collateral: print work, billboards, t shirt design
merch, social media design templates, brand patterns

Then came the visuals. A brand that feels like a getaway, a coastal escape for pets and their people. The identity pulls from that—sun-warmed palettes, effortless typography (hello, Perfectly Nineties and Karla), and a logo that does double duty as both a pet’s face and a nod to the destination vibes. Packaging? Social templates? Every last detail was built to be recognizable, ownable, and unmistakably Furrr.
At the end of the day, this isn’t just a pet shop. It’s an experience. A place that feels premium without the pretense. Thoughtful but never overcomplicated. A brand that pets (and their people) can trust, time and time again.