The JOURNAL

As a small business owner, you’ve probably been bombarded with advice about the importance of branding. Everyone says you need “proper branding” to succeed, but what does that really mean? And more importantly, what does it cost? Is it $500? $5,000? The GDP of a small nation? Here’s the thing: professional branding isn’t just about […]

Let’s talk about cults, baby. No, not the creepy basement kind with matching robes and suspicious Kool-Aid. We’re talking about the kind where people camp outside stores for days just to buy a water bottle. (Looking at you, Stanley Cup warriors.) The Cult Brand Phenomenon Ever wonder why people tattoo the Apple logo on their […]

Are you sabotaging your brand without even knowing it? From inconsistent visuals to chasing every trend, most brands are guilty of these common mistakes. Don’t worry—we’ve got the tough love (and solutions) you need to fix your branding and finally stand out. Ready for a reality check?

Let’s be real: I don’t know the first thing about trauma therapy, speech therapy, or roofing (I’m not even sure what tools roofers use — a hammer? Shovel? 🤔). And here’s the kicker: I don’t need to. My expertise isn’t in knowing how to guide someone through emotional healing, help them find their voice, or […]

So, I’m kicking off something new here—welcome to Tip Tuesday. But honestly, is it really Tuesday? Yesterday felt like a Tuesday, and the day before that felt like one too. Maybe it’s just me, or maybe I’m just impatient for school to start again. Forget the Sales Pitch: Focus on Solving Problems Here’s a little […]

You know that moment when someone says, “Let’s make pizza at home!” and your first thought is Eww, David? Seriously, why? Every time, it ends up costing more than delivery, tastes like disappointment, and your kitchen looks like a scene from a natural disaster movie. And then, when the smoke clears, you realize the harsh […]