The JOURNAL

(And no, it’s not about picking a fancier font) Your product is brilliant. Your passion is infectious. But your packaging… well, let’s just say it’s not doing you any favours. You can’t hide behind the shelf whispering, “psst… mine’s better,” to someone in yoga pants, half-distracted, comparing labels while scrolling on their phone. You can’t […]

Are you sabotaging your brand without even knowing it? From inconsistent visuals to chasing every trend, most brands are guilty of these common mistakes. Don’t worry—we’ve got the tough love (and solutions) you need to fix your branding and finally stand out. Ready for a reality check?

So, I’m kicking off something new here—welcome to Tip Tuesday. But honestly, is it really Tuesday? Yesterday felt like a Tuesday, and the day before that felt like one too. Maybe it’s just me, or maybe I’m just impatient for school to start again. Forget the Sales Pitch: Focus on Solving Problems Here’s a little […]

How to Ensure Your Design Process Goes Off Without a Hitch Want your design process to be as smooth as a well-oiled machine? Start with a solid foundation: finished copy. That’s right—every word, claim, and legal requirement (yes, those pesky barcodes, recycling symbols, and country-specific must-haves). Think of it this way: a designer without copy […]