Šareni Kauč
(Colourful Couch)

The Colourful Couch is a child psychology practice dedicated to creating a safe space where every emotion is welcome. The tagline, "Be yourself on The Colourful Couch, where every emotion has its place," sets the tone for their  approach—embracing all feelings with openness and understanding.

To help children express their emotions, I developed custom characters that represent a wide range of feelings, showing that it's okay to experience them all.

The playful logo, which combines a brain and a couch, reflects the brand's warm and inclusive atmosphere.

Brand Strategy, tone, voice, messaging, slogans
Logo variations with brand guidelines
Brand collateral: print work, billboards,
brand patterns

Be yourself on the colourful couch.

“Okay, I came back and looked at these again and I'm actually in tears over here. It's so perfect and it's giving me ALL the feels" being able to imagine all of this now in the space.”


— village motherhood company