Raw State
Australia.
Raw State takes horse gear back to its roots — it’s about quality, durable materials, and the bare essentials to get the job done. There are no gimmicks or cutting corners … just training methods that prioritise the wellbeing of your horse and creating a genuine partnership.
What makes raw state truly remarkable is that it's not steered by the stereotypical tale of American tradition. Instead, it's a brand characterised by kindness, gentleness, and honesty. In essence, raw state is breaking free from the expected norms, offering a fresh perspective for those seeking something beyond the confines of the "western" box.
Brand strategy, creative direction and brand identity for Australian made equestrian gear wanting to craft an kinder world.
Share ideas, share passion, share space.
“Okay, I came back and looked at these again and I'm actually in tears over here. It's so perfect and it's giving me ALL the feels" being able to imagine all of this now in the space.”
— village motherhood company
LET’ MAKE MAGIC
I book a limited number of projects each year to ensure I create from a space of unlimited creativity and deliver the highest quality. As such, I recommend inquiring early and often to reserve your starting date.
