The JOURNAL

So, I’m kicking off something new here—welcome to Tip Tuesday. But honestly, is it really Tuesday? Yesterday felt like a Tuesday, and the day before that felt like one too. Maybe it’s just me, or maybe I’m just impatient for school to start again. Forget the Sales Pitch: Focus on Solving Problems Here’s a little […]

How to Ensure Your Design Process Goes Off Without a Hitch Want your design process to be as smooth as a well-oiled machine? Start with a solid foundation: finished copy. That’s right—every word, claim, and legal requirement (yes, those pesky barcodes, recycling symbols, and country-specific must-haves). Think of it this way: a designer without copy […]

You know that moment when someone says, “Let’s make pizza at home!” and your first thought is Eww, David? Seriously, why? Every time, it ends up costing more than delivery, tastes like disappointment, and your kitchen looks like a scene from a natural disaster movie. And then, when the smoke clears, you realize the harsh […]