From "one-size-fits-all workshop" to "a living, breathing makers’ ecosystem."

This brand is not a single logo slapped on everything. It is a system that is flexible, modular, and designed to evolve alongside the community it represents.
The ‘A’ is a collection of shapes, each representing a different corner of the makerspace: lasers, woodworking, textiles, and more.

Each shape works alone but comes alive together, just like the community itself: diverse, interconnected, and constantly creating.

Forget static logos. I designed a dynamic logo system where each sub-brand has its own identity but stays unmistakably part of the Asmbly family.

This approach lets them:
Showcase individual areas with distinct marks
Maintain a cohesive brand story
Expand into new creative spaces without losing brand strength
Colours are industrial yet inviting. Typography is sturdy but approachable, just like the makers themselves.

This brand system is not just about looking good. It is built for growth, flexibility, and real connection.

It helps Asmbly:
Build pride across their diverse maker community
Make marketing and signage simpler and more consistent
Grow naturally without starting over with every new program or tool

What I Delivered
Strategic brand system that reflects the makerspace’s layered community
Modular logo design capturing the unique energy of different maker zones
Full brand toolkit: merch, print, social media templates, environmental graphics

Messaging that speaks directly to makers who want to belong and build