The Real Cost of Branding: Are You Getting What You Paid For? As a small business owner, you’ve probably been bombarded with advice about the importance of branding. Everyone says you need “proper branding” to succeed, but what does that really mean? And more importantly, what does it cost? Is it $500? $5,000? The GDP […]
Let’s talk about cults, baby. No, not the creepy basement kind with matching robes and suspicious Kool-Aid. We’re talking about the kind where people camp outside stores for days just to buy a water bottle. (Looking at you, Stanley Cup warriors.) The Cult Brand Phenomenon Ever wonder why people tattoo the Apple logo on their […]
Imagine this: You walk into an old petrol station off the highway, the kind that’s seen better days. The shelves are dusty, the snack selection is, well, questionable, and the cashier behind the counter is eyeing you with mild disdain as you load up on not one, not two, but three bags of Flamin’ Hot […]
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